Abstract:
The current study reports an experiment assessing how Pakeha/European New Zealanders' perceptions of job applicants are shaped by ethnicity, merit and need. A sample of 114 undergraduate students viewed the curricula vitae of both high and low merit New Zealand European/Pakeha and Maori job applicants. Individual versus group need was made salient before participants provided general ratings and recommended salaries for the job applicants. Participants provided more positive assessments of high merit Maori than high merit New Zealand European/Pakeha applicants, but less favourable assessments of low merit Maori in comparison to low merit New Zealand European/Pakeha applicants. This trend was also observed for recommended salaries, but only if individual need was made salient. The implications for employee selection, Affirmative Action policies, and attitudes towards biculturalism in general are discussed.
