The Use of New Media by Political Parties in the 2008 National Election

Abstract

The overall purpose of this research project has been to undertake an empirical, exploratory study into how political parties in New Zealand make use of ICTs in and around the 2008 national election campaign, and their implications. The following research questions have been explored: How, in what form, and to what extent did political parties in New Zealand make use of ICTs during the 2008 national election? How can the use, and non-use, of ICTs be understood and explained? What are the implications of the uptake and use of ICTs by New Zealand political parties for their external relationships with voters? What recommendations can be made regarding the use of ICTs by New Zealand political parties for election campaigning?