Purpose — Government determines the rules of the game that influence the strategies and actions of a firm. Government corruption increases the transaction costs and generates institutional pressures for MNCs. Corrupt ...
Zhang, Honghong(Victoria University of Wellington, 2016)
Social influence has been recognised as one of the significant drivers of individuals’ behaviour in sociology, social psychology, economics and consumer research. In recent years, marketing managers and researchers have ...
Nguyen, Thao Kim(Victoria University of Wellington, 2016)
This study investigates how power-disadvantaged firms in power asymmetric networks can improve their performance. Drawing on theoretical insights from the Resource-Based Theory and the Resource Dependence Theory, the ...
Sharipudin, Mohamad-Noor Salehhuddin(Victoria University of Wellington, 2016)
Social sponsorship has increased interest both in the academic area and in practice as a marketing communication tool to achieve brands’ objectives. Participation in social sponsorship enhances a brand’s goodwill and brand ...
Sraha, Gloria(Victoria University of Wellington, 2016)
Studies involving the export performance of firms in emerging economies, particularly in Sub-Saharan African countries, are underrepresented in the existing literature which takes a typically developed country perspective. ...