Newaz, Farhana Tahmida(Victoria University of Wellington, 2014)
The role of religiosity on consumers‟ buying decisions is increasingly gaining the attention of researchers and practitioners. However, its role in consumer behaviour is not yet well established, particularly in the behaviour ...
Wang, Shuai(Victoria University of Wellington, 2013)
Intensive international business research has already been done on knowledge, networking and strategic orientation, with regard to what shapes innovation performance. Looking at the existing achievements, however, it appears ...
Sun, Ruoyi(Victoria University of Wellington, 2013)
For SME exporters, developing an effective value co-creation strategy appears to be a good way to overcome resource constraints and other market structural barriers in internationalisation. As an emerging topic in the ...
Phan, Anh Thi Hong(Victoria University of Wellington, 2013)
With the fast growth of information, technology and communication, the number of small and medium enterprises (SMEs) engaged in exporting activities has increased rapidly. However, the number of research studies on Vietnamese ...
Sutjijoso, Ananda Lailana Qadrina(Victoria University of Wellington, 2012)
The classic view of marketing has always regarded the customer as external to the firm and a passive recipient of the firm’s value creation effort. However, there is an increasing conception that in order to succeed in ...