Kargozar, Naghmeh(Victoria University of Wellington, 2019)
This study investigates the role of learning from failures and how learning from failure of others shapes the entry mode choice of subsequent entrants – a choice between joint venture (JV) and wholly owned subsidiary (WOS). ...
Wanasinghe, Sachinie(Victoria University of Wellington, 2019)
In acknowledgement of ongoing challenges in knowledge sharing, continuous research efforts are required to reflect the ever-changing landscape. Current research does not entirely encapsulate recent conceptualisations of ...
Meehan, Mikayla(Victoria University of Wellington, 2018)
The global marketplace is centred around products and brands that reflect certain identities. Social media can act as vehicles of meaning transfer for social identification between brands and social media users with a ...
Gosling, Martyn James(Victoria University of Wellington, 2018)
In recent years new conceptualisations of marketing have been founded in social practice theory. Markets and market boundaries, however, while debated, have not been re-theorised and definitions remain based in the ...
Ravi, Radhika(Victoria University of Wellington, 2018)
International exposure of a firm into new environments is one of the most important paths to firm growth. It provides growth opportunities and learning, and poses challenges of managing uncertainties of the new institutional ...