Gosling, Martyn James(Victoria University of Wellington, 2018)
In recent years new conceptualisations of marketing have been founded in social practice theory. Markets and market boundaries, however, while debated, have not been re-theorised and definitions remain based in the ...
Ravi, Radhika(Victoria University of Wellington, 2018)
International exposure of a firm into new environments is one of the most important paths to firm growth. It provides growth opportunities and learning, and poses challenges of managing uncertainties of the new institutional ...
Berry, Ynyr Cadwaladr(Victoria University of Wellington, 2018)
Product recalls are omnipresent and unavoidable in the global marketplace. Despite the financial losses, brand equity damage, and the hazard to consumer health they impose there is little multidisciplinary international ...
Callaghan, Rehanna(Victoria University of Wellington, 2018)
This study investigates the impact of protectionism in a host country on the completion likelihood of an announced cross-border acquisition and the time required to complete the acquisition. Adopting a legitimacy perspective, ...
Micek, Monica Nicole(Victoria University of Wellington, 2018)
Internal Marketing, a long-debated concept amongst academics and practitioners, is suggested to be a competitive advantage to organisations that utilise its practices. Often dismissed as merely selling the marketing of a ...