This study investigates the impact of protectionism in a host country on the completion likelihood of an announced cross-border acquisition and the time required to complete the acquisition. Adopting a legitimacy perspective, ...
Micek, Monica Nicole(Victoria University of Wellington, 2018)
Internal Marketing, a long-debated concept amongst academics and practitioners, is suggested to be a competitive advantage to organisations that utilise its practices. Often dismissed as merely selling the marketing of a ...
Bertram, Steffen(Victoria University of Wellington, 2018)
This thesis addresses recent calls to investigate the influence of individual differences in a negotiation context. Specifically, I investigate the impact of the personality difference, action orientation versus state ...
Cochrane, Camille(Victoria University of Wellington, 2017)
Purpose - Globalization has increased competition to an international level. However, limited market experience causes uncertainty, affecting how firms strategize their entry. Institutional distance can be a dominant cause ...
Hoffman, Tessa(Victoria University of Wellington, 2017)
Smartphones have become ubiquitous in consumers’ lives and have been identified as an important online channel. However, consumers have indicated a preference for purchasing products through their fixed devices, such as ...