Price, Richard William(Victoria University of Wellington, 2015)
As a result of globalisation of trade, the research on the role of global mindset (GM) in enhancing performance has gained momentum in the new millennium. Even though GM is considered as an essential prerequisite to ...
Krisjanous, Jayne(Victoria University of Wellington, 2010)
The purpose of this thesis is to contribute a new health psychographic/ lifestyle segmentation of pregnant women in New Zealand who are in transition to first time motherhood. It provides a better understanding of the make ...
Newaz, Farhana Tahmida(Victoria University of Wellington, 2014)
The role of religiosity on consumers‟ buying decisions is increasingly gaining the attention of researchers and practitioners. However, its role in consumer behaviour is not yet well established, particularly in the behaviour ...
Wang, Shuai(Victoria University of Wellington, 2013)
Intensive international business research has already been done on knowledge, networking and strategic orientation, with regard to what shapes innovation performance. Looking at the existing achievements, however, it appears ...
Sun, Ruoyi(Victoria University of Wellington, 2013)
For SME exporters, developing an effective value co-creation strategy appears to be a good way to overcome resource constraints and other market structural barriers in internationalisation. As an emerging topic in the ...