Victoria University

Browsing Doctoral Theses by Author "Yang, Lin"

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Browsing Doctoral Theses by Author "Yang, Lin"

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  • Yang, Lin (Victoria University of Wellington, 2014)
    Word-of-mouth (WOM) is perceived by consumers as a highly credible source of information, and online channels for WOM have become increasingly popular among consumers. Although the impact of online word-of-mouth (OWOM) on ...

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