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Browsing School of Marketing and International Business · Te Wāhanga Tauhokohoko, Whakahaere by Title

Browsing School of Marketing and International Business · Te Wāhanga Tauhokohoko, Whakahaere by Title

Now showing items 9-28 of 68

Critical Success Factors for Research Collaborations between Firms and Research Institutes in New Zealand

Celeski, Stefan (Victoria University of Wellington, 2011)

Ongoing discussions and changes in the New Zealand innovation system have underlined the need to improve the level of co-operation between firms and the Crown Research Institutes (CRIs) in New Zealand. This study contributes ...
Customer lifetime value models: do they predict actual behaviour?

Cooksley, Glenn (Victoria University of Wellington, 2007)

Accurate input information is the cornerstone of sound managerial decision making. Assessing the future lifetime value of customers is a key component in making accurate managerial decisions such as how to apply scarce ...
The Development and Maintenance of Customer Relationships through Communication: a Consumer Perspective

Thompson, Nicholas Paul (Victoria University of Wellington, 2010)

Consumers increasingly control their relationships with brands, including how and with whom they choose to communicate. Bringing together elements of relationship marketing and brand theory, this research examines the ...
Do outsourcing and non-outsourcing New Zealand SMEs perform and perceive international outsourcing differently?

Raman, R. (Victoria University of Wellington, 2013)

International outsourcing of goods and services has become an integral part of the value chain of many firms. However, most outsourcing research relates to MNEs, with little emphasis on SMEs. This study aims to address ...
The effect of institutions and failure-based learning on entry mode choice

Kargozar, Naghmeh (Victoria University of Wellington, 2019)

This study investigates the role of learning from failures and how learning from failure of others shapes the entry mode choice of subsequent entrants – a choice between joint venture (JV) and wholly owned subsidiary (WOS). ...
Effects of International Exposure on Corporate Social Responsibility of the Chinese Corporate Sector: The Moderating Role of CEO Duality

Ravi, Radhika (Victoria University of Wellington, 2018)

International exposure of a firm into new environments is one of the most important paths to firm growth. It provides growth opportunities and learning, and poses challenges of managing uncertainties of the new institutional ...
Escaping the Exploitation Trap of Power-Disadvantaged Firms in Asymmetric Networks: A Study of Vietnamese Contract Manufacturing Exporters in Buyer-Driven Global Value Chains

Nguyen, Thao Kim (Victoria University of Wellington, 2016)

This study investigates how power-disadvantaged firms in power asymmetric networks can improve their performance. Drawing on theoretical insights from the Resource-Based Theory and the Resource Dependence Theory, the ...
An Exploratory Study Into the Export Behaviour of Vietnamese Small and Medium Enterprises

Phan, Anh Thi Hong (Victoria University of Wellington, 2013)

With the fast growth of information, technology and communication, the number of small and medium enterprises (SMEs) engaged in exporting activities has increased rapidly. However, the number of research studies on Vietnamese ...
Exploring Sellers' Experiences in the C2C Online Auction Environment

Nguyen, Mai Anh (Victoria University of Wellington, 2011)

Online auction websites are becoming increasingly important as an intermediary for both sellers and buyers. They offer consumers an alternative source of goods to those sold at retail stores and other second-hand traditional ...
Exploring the effects of slack resources and internationalisation on innovation performance: a study of software development MNCs

Wang, Shuai (Victoria University of Wellington, 2013)

Intensive international business research has already been done on knowledge, networking and strategic orientation, with regard to what shapes innovation performance. Looking at the existing achievements, however, it appears ...
Exploring the Internationalisation of Chinese Privately-owned Enterprises (POEs)

Lin, Churu (Victoria University of Wellington, 2008)

Internationalisation has long been a focus of research among international business scholars. However, there is little knowledge about Chinese firms' internationalisation processes. This study is based on the premise that ...
Export Ambidexterity in Small- and Medium-sized Family Firms: A Case of New Zealand Clustered Wineries

Yaghoubi, Sara (Victoria University of Wellington, 2019)

Ambidexterity, defined as the ability to simultaneously explore new knowledge and exploit existing knowledge, allows firms to adapt over time, build a sustainable competitive advantage and achieve growth in the long run. ...
Export performance of Ghanaian firms in the agricultural, handicraft and manufacturing industries

Sraha, Gloria (Victoria University of Wellington, 2016)

Studies involving the export performance of firms in emerging economies, particularly in Sub-Saharan African countries, are underrepresented in the existing literature which takes a typically developed country perspective. ...
External knowledge and performance of offshore IT service providers in India: The mediating role of talent management

Raman, R. (Victoria University of Wellington, 2012)

The global shortage of IT professionals has been identified as one of the most serious threats against the continued growth of Offshore IT service providers (OSPs). As a result, talent management has become a key competitive ...
Factors in the effectiveness of anticipatory guilt and shame appeals on health communications: The role of self-construal, regulatory focus and personal cultural orientation

Nguyen, Sinh Hoang (Victoria University of Wellington, 2017)

Negative emotional appeals are commonly used in health messages to cut through the clutter and promote health behaviour change. A research gap exists as to how the emotions of guilt and shame and respective arousals to ...
Food for thought: Consumers' responses to superfood presentation in the digital age

Howatson, Madison (Victoria University of Wellington, 2017)

The purpose of this study is to understand how consumers respond to visual cues in the digital presentation of superfoods and how this may influence consumption choices and behaviour. By gaining a deeper understanding of ...
Give, and it shall be given unto you? The effects of corporate philanthropy on reputation following natural disasters

Bennett-Longley, Guy (Victoria University of Wellington, 2020)

Conventional logic suggests that businesses should look inwards following natural disasters to ensure employee welfare, and minimise disruptions to operations. However, disasters afford the opportunity to administer corporate ...
Global Diffusion of a New Product Class: A Study of New World Wine

Pascoe, Andrew (Victoria University of Wellington, 2011)

Understanding the drivers of product diffusion in global markets is a key determinant of success in marketing a product internationally. Factors such as national culture that are specific to a particular country market ...
Global Mindset, Networks and Trader Performance: A Study of the Global Grain and Oilseed Sector

Price, Richard William (Victoria University of Wellington, 2015)

As a result of globalisation of trade, the research on the role of global mindset (GM) in enhancing performance has gained momentum in the new millennium. Even though GM is considered as an essential prerequisite to ...
Gravidographics: A Health Lifestyle Segmentation of Pregnant Women in Transition to First Time Motherhood

Krisjanous, Jayne (Victoria University of Wellington, 2010)

The purpose of this thesis is to contribute a new health psychographic/ lifestyle segmentation of pregnant women in New Zealand who are in transition to first time motherhood. It provides a better understanding of the make ...