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Browsing School of Marketing and International Business · Te Wāhanga Tauhokohoko, Whakahaere by Title

Browsing School of Marketing and International Business · Te Wāhanga Tauhokohoko, Whakahaere by Title

Now showing items 65-68 of 68

Toward Marketing as a Discursive Practice: Rethinking the Discipline's Philosophical Foundations

Stewart, David Murray (Victoria University of Wellington, 2009)

It has been claimed that marketing needs to create a new 'paradigm'. Following a critical analysis of marketing' s philosophical foundations the thesis argues that the discipline should instead seek to build upon the ...
Towards a General Theory of Markets: A Social Practice Theory Approach

Gosling, Martyn James (Victoria University of Wellington, 2018)

In recent years new conceptualisations of marketing have been founded in social practice theory. Markets and market boundaries, however, while debated, have not been re-theorised and definitions remain based in the ...
The Underestimated Value of Internal Marketing: Impact on Employee Satisfaction and Customer Satisfaction through Organisational Restructure

Micek, Monica Nicole (Victoria University of Wellington, 2018)

Internal Marketing, a long-debated concept amongst academics and practitioners, is suggested to be a competitive advantage to organisations that utilise its practices. Often dismissed as merely selling the marketing of a ...
Unexpected events and brand loyalty. The case of Crusaders Rugby Club

Ash, Paula (Victoria University of Wellington, 2020)

Prompted by the Christchurch mosque massacres of March 2019, considerable concern was expressed by society around the world, and New Zealand in particular, about anything that might provoke further attacks on Muslims. ...