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Browsing School of Marketing and International Business · Te Wāhanga Tauhokohoko, Whakahaere by Subject

Browsing School of Marketing and International Business · Te Wāhanga Tauhokohoko, Whakahaere by Subject "Globalisation"

Now showing items 1-2 of 2

How Can National Competitiveness of Less Developed Countries be Enhanced? : A Case Study of Laos

Inthaboualy, Phoxai (Victoria University of Wellington, 2012)

The current literature focuses primarily on the national competitiveness of developed or developing economies. However, minimal research exists on understanding the national competitiveness of less developed countries ...
Internationalisation of a Global Sporting Product: The Case of Rugby 7s

Perkinson, Oliver (Victoria University of Wellington, 2020)

Sports are continuing to grow in prominence and possess similar attributes to multinational corporations. However, there is currently a lack of knowledge around the internationalisation of sports in business literature. ...