Victoria University

Browsing School of Marketing and International Business · Te Wāhanga Tauhokohoko, Whakahaere by Subject "Institutional distance"

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Browsing School of Marketing and International Business · Te Wāhanga Tauhokohoko, Whakahaere by Subject "Institutional distance"

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  • Cochrane, Camille (Victoria University of Wellington, 2017)
    Purpose - Globalization has increased competition to an international level. However, limited market experience causes uncertainty, affecting how firms strategize their entry. Institutional distance can be a dominant cause ...

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