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School of Marketing and International Business · Te Wāhanga Tauhokohoko, Whakahaere
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Browsing School of Marketing and International Business · Te Wāhanga Tauhokohoko, Whakahaere by Subject

Browsing School of Marketing and International Business · Te Wāhanga Tauhokohoko, Whakahaere by Subject "Joint venture"

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The effect of institutions and failure-based learning on entry mode choice

Kargozar, Naghmeh (Victoria University of Wellington, 2019)

This study investigates the role of learning from failures and how learning from failure of others shapes the entry mode choice of subsequent entrants – a choice between joint venture (JV) and wholly owned subsidiary (WOS). ...