Victoria University

Browsing School of Marketing and International Business · Te Wāhanga Tauhokohoko, Whakahaere by Subject "Lifetime value"

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Browsing School of Marketing and International Business · Te Wāhanga Tauhokohoko, Whakahaere by Subject "Lifetime value"

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  • Cooksley, Glenn (Victoria University of Wellington, 2007)
    Accurate input information is the cornerstone of sound managerial decision making. Assessing the future lifetime value of customers is a key component in making accurate managerial decisions such as how to apply scarce ...

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