Victoria University

Browsing School of Marketing and International Business · Te Wāhanga Tauhokohoko, Whakahaere by Subject "Markets"

ResearchArchive/Manakin Repository

Browsing School of Marketing and International Business · Te Wāhanga Tauhokohoko, Whakahaere by Subject "Markets"

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  • Gosling, Martyn James (Victoria University of Wellington, 2018)
    In recent years new conceptualisations of marketing have been founded in social practice theory. Markets and market boundaries, however, while debated, have not been re-theorised and definitions remain based in the ...

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