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School of Marketing and International Business · Te Wāhanga Tauhokohoko, Whakahaere
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Browsing School of Marketing and International Business · Te Wāhanga Tauhokohoko, Whakahaere by Subject

Browsing School of Marketing and International Business · Te Wāhanga Tauhokohoko, Whakahaere by Subject "Symbolic value"

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A Network Perspective of Value Co-Creation in Cross-Border Relationships: Changing from 'One of Them' to 'One of Us'

Sun, Ruoyi (Victoria University of Wellington, 2013)

For SME exporters, developing an effective value co-creation strategy appears to be a good way to overcome resource constraints and other market structural barriers in internationalisation. As an emerging topic in the ...