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School of Marketing and International Business · Te Wāhanga Tauhokohoko, Whakahaere
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Browsing School of Marketing and International Business · Te Wāhanga Tauhokohoko, Whakahaere by Subject

Browsing School of Marketing and International Business · Te Wāhanga Tauhokohoko, Whakahaere by Subject "Technology"

Now showing items 1-1 of 1

The Impact of Customer Relationship Management (CRM) Technology on Business-to-Business Customer Relationships

Richard, James Edward (Victoria University of Wellington, 2008)

Recent academic and practitioner studies suggest that Customer Relationship Management (CRM) provides improved business opportunity, yet has received mixed performance reviews in the extant literature. This research explored ...