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Browsing School of Marketing and International Business · Te Wāhanga Tauhokohoko, Whakahaere by Subject

Browsing School of Marketing and International Business · Te Wāhanga Tauhokohoko, Whakahaere by Subject "unexpected events"

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Unexpected events and brand loyalty. The case of Crusaders Rugby Club

Ash, Paula (Victoria University of Wellington, 2020)

Prompted by the Christchurch mosque massacres of March 2019, considerable concern was expressed by society around the world, and New Zealand in particular, about anything that might provoke further attacks on Muslims. ...