Victoria University

E-campaigning: An Empirical Study of the Utilisation of ICTs for Election Campaigning in the 2008 New Zealand General Election

ResearchArchive/Manakin Repository

Show simple item record

dc.contributor.advisor Lips, Miriam
dc.contributor.advisor Tate, Mary Gong, Xiaoyi 2015-11-29T22:15:08Z 2015-11-29T22:15:08Z 2015 2015
dc.description.abstract E-campaigning refers to the utilisation of information and communication technologies (ICTs), predominantly the Internet, and related applications for election campaigning. At present, scholarly research in this social phenomenon chiefly focuses on how e-campaigning is utilised by political parties or candidates. Also, there is growing research interest in factors that influence e-campaigning utilisation. However, political parties’ or candidates’ e-campaigning utilisation is largely unexplored and unexplained. This is attributable to several factors, notably, restricted access to the phenomenon, the narrow and geographical concentration of existing e-campaigning research, the accessibility of political parties’ or candidates’ campaign teams as research participants, and a dearth of multidisciplinary research. To that end, this study empirically explores and explains e-campaigning utilisation with a multidisciplinary, multiple-case research approach. Further, this study is situated in the 2008 New Zealand general election, involving six of eight parliamentary parties. Based on existing e-campaigning research, this study proposes a new theoretical framework to understand, describe, and compare e-campaigning utilisation. This e-campaigning framework has been empirically applied. Notably, the findings suggest that political parties’ e-campaigning utilisation varied markedly beyond information dissemination; although social media was introduced in most parties’ e-campaigning, its interactive nature was barely exploited; and innovative e-campaigning appeared to be the exception rather than the norm. From political science and information systems literature, this study identifies ten factors, encompassing both external and internal aspects as well as various perspectives, to explain e-campaigning utilisation. The findings suggest that those factors in general are empirically relevant, accurate, and adequate. This study concludes that e-campaigning is a complex, contextual, diverse, and dynamic phenomenon. As such, it is difficult, if not impossible, to generalise or predict e-campaigning utilisation; also, a multidisciplinary approach is pivotal to investigating the phenomenon. en_NZ
dc.language.iso en_NZ
dc.publisher Victoria University of Wellington en_NZ
dc.subject E-campaigning en_NZ
dc.subject Cyber campaigning en_NZ
dc.subject Internet campaigning en_NZ
dc.title E-campaigning: An Empirical Study of the Utilisation of ICTs for Election Campaigning in the 2008 New Zealand General Election en_NZ
dc.type Text en_NZ
vuwschema.contributor.unit School of Information Management en_NZ
vuwschema.type.vuw Awarded Doctoral Thesis en_NZ Information Systems en_NZ Victoria University of Wellington en_NZ Doctoral en_NZ Doctor of Philosophy en_NZ
vuwschema.subject.anzsrcfor 080611 Information Systems Theory en_NZ
vuwschema.subject.anzsrcfor 080707 Organisation of Information and Knowledge Resources en_NZ
vuwschema.subject.anzsrcfor 080708 Records and Information Management (excl. Business Records and Information Management) en_NZ
vuwschema.subject.anzsrcfor 160608 New Zealand Government and Politics en_NZ
vuwschema.subject.anzsrcseo 970108 Expanding Knowledge in the Information and Computing Sciences en_NZ

Files in this item

This item appears in the following Collection(s)

Show simple item record

Search ResearchArchive

Advanced Search


My Account