Victoria University

A Scenario Planning of the Sharing Economy in Bali Accommodation 2030

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dc.contributor.advisor Yeoman, Ian Anindita, Arya Galih 2017-10-09T03:25:43Z 2017-10-09T03:25:43Z 2017 2017
dc.description.abstract Defined as the economic system that allows ordinary people to share their underused/underutilized residences as tourist accommodation, the sharing economy in the accommodation sector may emerge into one of the most important trends to change the overall landscape of tourism. Given that the sharing economy is still in its infancy in a world full of contingencies, the future of the sharing economy in accommodation remains uncertain, and Bali, Indonesia provides no exception. In response, this study aims to take a ‘sneak peek into the future’ exploring the potential evolution of the sharing economy in Bali’s accommodation through a comprehensive future study. Utilizing Delphi-based scenario planning, a group of participating experts have been interviewed and their answers to multiple questionnaires analyzed. Through the two most important drivers to be identified, infrastructure development and ubiquitous Internet, a four-quadrant scenario matrix has been developed. Each of the scenarios is presented in a storyline by integrating the drivers of change, future thinking, and creative imagination to portray four alternative illustrations of the sharing economy in Bali’s accommodation sector in 2030. The "from local to global" scenario emphasizes the vision of Bali’s modernization whereby smart houses and a local sharing economy in accommodation are pervasive, and incumbent hotels decide to compete with such new rivals. The "joint first prize" scenario portrays the partnership between hotels and traditional villages, sophisticated features of the sharing economy in accommodation platforms, and the use of an integrative rating system to classify the shared houses. The "volte-face" scenario highlights a gloomy situation with no existence of a sharing economy in accommodation. Lastly, the "what’s yours is mine" scenario envisages exclusive purpose-built second homes clustered in an area only accessible for high- income bracket visitors. Through an examination of strategic implications, the study explores potential risk and the consequences of each scenario coupled with key strategies to guide the relevant stakeholders with a range of possible approaches for resolution. This study offers piece of document that contributes to the overall academic literature as this study expands the outcome of available researches focused in this topic, and also overlooks potential policy instruments to be undertaken by key stakeholders. en_NZ
dc.language.iso en_NZ
dc.publisher Victoria University of Wellington en_NZ
dc.subject Bali en_NZ
dc.subject Sharing economy in accommodation en_NZ
dc.subject Delphi method en_NZ
dc.subject Scenario planning en_NZ
dc.subject Future en_NZ
dc.subject Scenario en_NZ
dc.subject Sharing economy en_NZ
dc.title A Scenario Planning of the Sharing Economy in Bali Accommodation 2030 en_NZ
dc.type text en_NZ
vuwschema.contributor.unit Victoria Management School en_NZ
vuwschema.contributor.unit University Library en_NZ
vuwschema.type.vuw Awarded Research Masters Thesis en_NZ Tourism Management en_NZ Recreation and Leisure Studies en_NZ Victoria University of Wellington en_NZ Masters en_NZ Master of Tourism Management en_NZ
dc.rights.license Creative Commons GNU GPL en_NZ
dc.rights.license Allow commercial use en_NZ 2017-09-07T10:57:15Z
vuwschema.subject.anzsrcfor 150602 Tourism Forecasting en_NZ
vuwschema.subject.anzsrcseo 900301 Economic Issues in Tourism en_NZ
vuwschema.subject.anzsrctoa 1 PURE BASIC RESEARCH en_NZ

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