Victoria University

Meat and Dairy Consumption Drivers: Exploring the Values and Ethics that Define People’s Attitudes in Wellington

ResearchArchive/Manakin Repository

Show simple item record

dc.contributor.advisor Blaschke, Paul
dc.contributor.advisor Palomino-Schalscha, Marcela Alzaabi, Mariam 2020-12-07T19:44:28Z 2020-12-07T19:44:28Z 2020 2020
dc.description.abstract Over the past few decades, rising meat and dairy consumption has had increased environmental implications, ranging from soaring greenhouse gas emissions to river pollution in Aotearoa New Zealand. Recent studies suggest the importance of altering meat and dairy consumption attitudes to reduce environmental damage, and researching people’s meat and dairy consumption drivers plays a crucial role in understanding behavioural change and encouraging alteration in meat and dairy consumption attitudes. Changing people’s attitudes around meat and dairy consumption is vital to reducing environmental degradation. Furthermore, moving towards a less meat- and dairy-intensive diet can be beneficial not only for the environment but also to personal values and ethics. This research aims to understand how some people in New Zealand society perceive their attitudes around meat and dairy consumption and its implications for the environment, as well as contribute to behavioural change. Qualitative research methodology was applied to understand four drivers that define people’s attitudes towards meat and dairy consumption. These drivers stem from domain-specific value- and ethics-based attitudes. Face-to-face interviews were conducted to collect in-depth data on how individuals perceive the environmental implications of meat and dairy consumption from faith-based, health-based, environmental ethics and animal welfare viewpoints. Implications of these drivers and their combinations to inform behavioural change are discussed, as well as how findings from this research can inform behavioural change. Further, this research aims to contribute to future educational campaigns that encourage sustainable choices for individuals whose values and ethics drive their attitudes around meat and dairy consumption. en_NZ
dc.language.iso en_NZ
dc.publisher Victoria University of Wellington en_NZ
dc.subject Values en_NZ
dc.subject Ethics en_NZ
dc.subject Attitudes en_NZ
dc.subject Meat consumption en_NZ
dc.subject Dairy consumption en_NZ
dc.subject Environmental implications en_NZ
dc.subject Theory of planned behaviour en_NZ
dc.title Meat and Dairy Consumption Drivers: Exploring the Values and Ethics that Define People’s Attitudes in Wellington en_NZ
dc.type text en_NZ
vuwschema.contributor.unit School of Geography, Environment and Earth Sciences en_NZ
vuwschema.contributor.unit Antarctic Research Centre en_NZ
vuwschema.type.vuw Awarded Research Masters Thesis en_NZ Environmental Studies en_NZ Victoria University of Wellington en_NZ Masters en_NZ Master of Environmental Studies en_NZ
dc.rights.license Author Retains Copyright en_NZ 2020-12-07T06:02:08Z
vuwschema.subject.anzsrcfor 050204 Environmental Impact Assessment en_NZ
vuwschema.subject.anzsrcseo 960604 Environmental Management Systems en_NZ
vuwschema.subject.anzsrctoa 3 APPLIED RESEARCH en_NZ

Files in this item

This item appears in the following Collection(s)

Show simple item record

Search ResearchArchive

Advanced Search


My Account