Victoria University

Do human values predict perceptions, attitudes & behaviours towards the New Zealand marine environment?

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dc.contributor.advisor Addison, Courtney
dc.contributor.advisor Wilson, Marc Howard, Hamish 2021-02-01T00:55:02Z 2021-02-01T00:55:02Z 2021 2021
dc.description.abstract Human values predict perceptions, attitudes and behaviours towards the NZ marine environment. A confidential online survey (The New Zealand Marine Values Survey) was completed by 1,567 NZ citizens and residents in September and October of 2019. Respondents answered a variety of questions relating to demographic variables, PABs (perceptions, attitudes and behaviours) towards the NZ marine environment, and psychographic variables. Human values (values), as conceptualised and operationalised in the Theory of Basic Human Values by social psychologist and cross-cultural researcher Shalom H. Schwartz, have been demonstrated to be universal in nature and capable of predicting a range of PABs. Respondents’ prioritisation of values were measured using the latest Portrait Values Questionnaire (PVQ-RR). Statistical analysis identified many significant (p < .01) relationships between values and variables of interest, including the New Ecological Paradigm (NEP) and a variety of PAB scales created in undertaking this research. Values explained between 24.6% and 57.2% of the variance seen in 14 scales, with each of the 19 value domains proving to be of some significance (p < .01) in the regression analyses performed. Universalism values were prominent in many of the analyses and often exhibited negative relationships with Conservation values. Findings provided mixed support for the Value Belief Norm (VBN) theory, which postulates a causal chain between values, worldviews, norms, and behaviour. Benevolence values, despite being prioritised strongly by the sample population as a whole, explained little of the variance seen in PABs towards the NZ marine environment and were an unexpected negative predictor of the NEP. This research provides an overview of how individuals, from a large sample of New Zealanders with an interest in the marine environment, prioritise human values and how these values are likely to inform PABs towards the NZ marine environment. This research should provide valuable insights to any individual or organisation hoping to engage with stakeholders in the NZ marine environment in a more meaningful and effective manner —especially those confronted with social barriers to change. en_NZ
dc.language.iso en_NZ
dc.publisher Victoria University of Wellington en_NZ
dc.subject marine en_NZ
dc.subject marine environment en_NZ
dc.subject fisheries en_NZ
dc.subject human values en_NZ
dc.subject values en_NZ
dc.subject PVQ en_NZ
dc.subject perceptions en_NZ
dc.subject attitudes en_NZ
dc.subject behaviours en_NZ
dc.subject Quota Management System en_NZ
dc.title Do human values predict perceptions, attitudes & behaviours towards the New Zealand marine environment? en_NZ
dc.type text en_NZ
vuwschema.contributor.unit Centre for Science in Society en_NZ
vuwschema.type.vuw Awarded Research Masters Thesis en_NZ Science in Society en_NZ Psychology en_NZ Social Science Research en_NZ Marine Biology en_NZ Ecology and Biodiversity en_NZ Victoria University of Wellington en_NZ Masters en_NZ Master of Science en_NZ
dc.rights.license Creative Commons GNU GPL en_NZ 2021-01-30T06:46:11Z
vuwschema.subject.anzsrcfor 060205 Marine and Estuarine Ecology (incl. Marine Ichthyology) en_NZ
vuwschema.subject.anzsrcfor 170113 Social and Community Psychology en_NZ
vuwschema.subject.anzsrcfor 160802 Environmental Sociology en_NZ
vuwschema.subject.anzsrcfor 050202 Conservation and Biodiversity en_NZ
vuwschema.subject.anzsrcfor 050205 Environmental Management en_NZ
vuwschema.subject.anzsrcfor 050209 Natural Resource Management en_NZ
vuwschema.subject.anzsrcseo 950299 Communication not elsewhere classified en_NZ
vuwschema.subject.anzsrcseo 960507 Ecosystem Assessment and Management of Marine Environments en_NZ
vuwschema.subject.anzsrcseo 960604 Environmental Management Systems en_NZ
vuwschema.subject.anzsrcseo 960701 Coastal and Marine Management Policy en_NZ
vuwschema.subject.anzsrcseo 960703 Environmental Education and Awareness en_NZ
vuwschema.subject.anzsrcseo 960808 Marine Flora, Fauna and Biodiversity en_NZ
vuwschema.subject.anzsrctoa 3 APPLIED RESEARCH en_NZ

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