Victoria University

Browsing The New Zealand Institute for the Study of Competition and Regulation · ISCR by Subject "direct-to consumer advertising"

ResearchArchive/Manakin Repository

Browsing The New Zealand Institute for the Study of Competition and Regulation · ISCR by Subject "direct-to consumer advertising"

Sort by: Order: Results:

  • Kenkel, Donald (2008)
    Only New Zealand and the United States allow direct-to-consumer (DTC) advertisements of pharmaceutical products in magazines television and other media. Using data from television advertisements and a US consumer survey ...

Search ResearchArchive


Advanced Search

Browse

My Account

Statistics