Abstract:
Purpose –The purpose of this research is to investigate perceptions of comparative advantage in the context of climate change with Māori organizations in New Zealand. This study seeks insights, from an alternate paradigm into how concepts within strategy, such as values and identity, can help to achieve comparative advantage in an increasingly carbon constrained world.
Design/methodology/approach – Peter Checkland’s Soft Systems Methodology (SSM) has been employed as a framework for exploring Māori perceptions of achieving comparative advantage in the context of climate change in order to identify areas of transformation and define actions. A total of 10 organizations active in land-based sectors in New Zealand participated in this research study.
Findings – The key area of action, or transformation, identified through the research process was for Māori organizations, and New Zealand more broadly, to be aware of the potential comparative advantage that Māori organizations have in the context of climate change.
Research limitations/implications – While Soft Systems Methodology and Kaupapa Māori principles were applied to this research, a full participatory action research approach was not possible due to time and resource constraints. The participatory nature of the research could be expanded by narrowing the scope to one organization in order to see the methodology through to implementing actions.
Originality/value – This research highlights the importance of perceptions in achieving action on climate change, by understanding where organizations may have a particular comparative advantage given their unique values and identity. It has value within the New Zealand economy, and potentially for businesses struggling with how to incorporate climate change into their business strategy globally.
