Victoria University

Browsing School of Management – Te Kura Whakahaere by Author "Nguyen, Thi Phuong Lan"

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Browsing School of Management – Te Kura Whakahaere by Author "Nguyen, Thi Phuong Lan"

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  • Nguyen, Thi Phuong Lan (Victoria University of Wellington, 2014)
    The tourism industry of Viet Nam has developed rapidly over the last two decades. However, more attention must be given to destination marketing, especially joint destination marketing, if the sector is to continue to ...

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