Browsing School of Management – Te Kura Whakahaere by Author "Pham, Vien Tran Truc"

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Destination brand and tourism business brands in Binh Thuan province, Vietnam

Pham, Vien Tran Truc (Victoria University of Wellington, 2015)

The consistency between a destination brand (DB) and tourism business brands (TBBs) has been acknowledged as pivotal in destination brand management (DBM). Recent research suggests that consistency should be a synergy of ...