An Investigation into the Attitudes of Archivists towards the Use of Social Media at Archives New Zealand

Research problem: The purpose of this case study was to identify the attitudes of reference archivists at Archives New Zealand towards the use of social media. Analysis of the results aimed to determine whether attitudes expressed were affecting the organization’s current use of social media. Methodology: Thematic analysis was employed to identify themes of attitudes expressed by the archivists during semi-structured interviews. In turn content analysis was undertaken to determine Archives New Zealand’s current use of social media. Results: Analysis of the data showed that archivists were able to see the opportunities that the use of social media could bring. Although some concerns were expressed the overall impression given that it would be used in future but first a strategic plan need be put in place. Implications: Although results provide some insight, as a relatively small study it would be beneficial for further research to be undertaken. Additionally, a similar study of user attitudes would provide a more balanced view of the use of social media at Archives New Zealand.