Open Access Te Herenga Waka-Victoria University of Wellington
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Exploring the Role of the Customer in the Fuzzy Front End of Innovation

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thesis
posted on 2021-11-15, 01:26 authored by Harker, Liam

The early stages of development for new advanced technologies are notoriously difficult to navigate and manage effectively in such a way that leads to successful commercial application. This paper explores how the use of flexible and exploratory frameworks based in customer engagement can provide valuable insights into how advanced technologies can be developed to solve validated market problems. The paper reflects on the challenges faced and lessons taken from our practical experience using this approach to develop advanced technologies emerging from within Victoria University of Wellington.

History

Copyright Date

2015-01-01

Date of Award

2015-01-01

Publisher

Te Herenga Waka—Victoria University of Wellington

Rights License

Author Retains Copyright

Degree Discipline

Marketing

Degree Grantor

Te Herenga Waka—Victoria University of Wellington

Degree Level

Masters

Degree Name

Master of Advanced Technology Enterprise (MATE)

ANZSRC Type Of Activity code

970115 Expanding Knowledge in Commerce, Management, Tourism and Services

Victoria University of Wellington Item Type

Awarded Research Masters Thesis

Language

en_NZ

Victoria University of Wellington School

School of Chemical and Physical Sciences

Advisors

Davenport, Sally