Victoria University

Mountain bikers' attitudes towards mountain biking tourism destinations

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dc.contributor.advisor Weaver, Adam Moularde, Julie 2015-06-03T02:00:23Z 2015-06-03T02:00:23Z 2015 2015
dc.description.abstract This thesis, grounded in consumer culture theory, delves into the sociocultural dynamics involved in tourist attitude content and formation. It addresses gaps in special interest tourism, sports tourism and tourist attitudes towards destinations literatures and further knowledge of mountain biking tourism, a niche, but growing, market. Qualitative methods grounded in interpretivism were used to understand how mountain bikers purposefully traveling to mountain bike tourism destinations form attitudes towards these destinations. Twenty-five mountain bikers from Wellington who qualified as serious leisure participants and had previously travelled for the primary purpose of mountain biking were interviewed. Social influence – through social ties, interactions and subcultural involvement – plays a central role in the respondents’ travel motivations and information search process, and thus influences attitude formation, strength and content. Therefore, the respondents are grouped based on centrality of mountain biking identity and subsequent desire to align with the subculture, and differences in attitude formation processes are highlighted. The respondents hold positive attitudes towards most destinations, emphasizing the need to investigate attitude strength and degree of positivity. Four main evaluative dimensions of attitudes are detailed (adventurous, natural, social and utilitarian). It is established that attitudes towards tourism destinations are (1) a qualitative evaluation of the experience anticipated or enabled rather that a quantitative appraisal of attributes, (2) continuously adjusted from the point of naïve awareness onwards, and (3) most relevant and revealing when operationalised as holistic summary evaluations rather than interrelated components. Based on an increased understanding of attitudes towards mountain biking tourism destinations, their formation and mountain biking subculture, recommendations are drawn to better design, maintain and promote sites. en_NZ
dc.language.iso en_NZ
dc.publisher Victoria University of Wellington en_NZ
dc.subject Mountain biking en_NZ
dc.subject Tourism en_NZ
dc.subject Attitudes en_NZ
dc.title Mountain bikers' attitudes towards mountain biking tourism destinations en_NZ
dc.type Text en_NZ
vuwschema.contributor.unit Victoria Management School en_NZ
vuwschema.type.vuw Awarded Research Masters Thesis en_NZ Tourism en_NZ Victoria University of Wellington en_NZ Master's en_NZ Master of Tourism Management en_NZ
vuwschema.subject.anzsrcfor 150603 Tourism Management en_NZ
vuwschema.subject.anzsrcfor 150604 Tourism Marketing en_NZ
vuwschema.subject.anzsrcfor 150605 Tourism Resource Appraisal en_NZ
vuwschema.subject.anzsrcfor 150606 Tourist Behaviour and Visitor Experience en_NZ
vuwschema.subject.anzsrcfor 200203 Consumption and Everyday Life en_NZ
vuwschema.subject.anzsrcseo 970115 Expanding Knowledge in Commerce, Management, Tourism and Services en_NZ

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