Open Access Te Herenga Waka-Victoria University of Wellington
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Performativity 2.0

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thesis
posted on 2023-09-26, 23:57 authored by Zeller, Phoebe

The practice of quantifying users’ performativity online by collecting personal data has become commonplace. This thesis explores performativity in a Web 2.0 climate relating to social media and online data with the intention to better understand this relationship. This exploration of internet culture is conducted through the perspective of a designer who is concerned with how people interact with social media, how this affects us, and the data footprint we leave behind. The theory of performativity is used to understand the ways in which users’ curate their online image. Social media can capture a user’s performance through the collection of data. This representational data must be considered in the context in which it was created. This thesis discusses how assumptions are made on users by analysis of their data and the ways in which this is misrepresentational. These themes are expanded upon by the creation and design of artifacts.

History

Copyright Date

2018-01-01

Date of Award

2018-01-01

Publisher

Te Herenga Waka—Victoria University of Wellington

Rights License

CC BY-NC-ND 4.0

Degree Discipline

Design

Degree Grantor

Te Herenga Waka—Victoria University of Wellington

Degree Level

Masters

Degree Name

Master of Design Innovation

ANZSRC Type Of Activity code

4 EXPERIMENTAL DEVELOPMENT

Victoria University of Wellington Item Type

Awarded Research Masters Thesis

Language

en_NZ

Victoria University of Wellington School

School of Design

Advisors

Langelaar, Walter