Victoria University

Virtual Retail

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dc.contributor.advisor Potangaroa, Regan Mistry, Pranil Kaushik 2019-11-25T03:19:40Z 2019-11-25T03:19:40Z 2018 2018
dc.description.abstract Retail design has always been much more than selling products; it is a way for the brands to express them self. It is what they stand for through their brand essences. Turning their manifestation into physical forms to create space this physical space that interns offers the consumer an experiences. The interior architecture, bridges the gap between brand and consumers, as it evokes the essence of the brand while envisaging in an architectural form and tells one a story. However, since the birth of the e-consumer market, this gap that’s has differentiated the two apart has gotten widen, as 2D webpage can only offer so much. The interaction provided is minimal thus removing some of the experiential and service elements that traditionally a physical store would offer. This consequence lowers the brand engagement due to the limiting physical interaction of a webpage. Virtual Reality (VR) has become largely popular within many different sectors such as education, entertainment and military. This thesis proposes to explore how virtual reality can be used as an extending to the e-consumer market and articulate a hybrid integration for a shopping environment. The thesis will use precedents of brand identity, brand identity “is the manifestation of a brand that can be seen, heard and immediately experienced” this is the embodied of the brand in the physical form. Brand identity will be used to design the virtual environment. en_NZ
dc.language.iso en_NZ
dc.publisher Victoria University of Wellington en_NZ
dc.subject Interior architecture en_NZ
dc.subject Retail en_NZ
dc.subject Virtual Reality en_NZ
dc.subject Interior en_NZ
dc.subject Design en_NZ
dc.title Virtual Retail en_NZ
dc.type text en_NZ
vuwschema.contributor.unit School of Architecture en_NZ
vuwschema.type.vuw Awarded Research Masters Thesis en_NZ Interior Architecture en_NZ Victoria University of Wellington en_NZ Masters en_NZ Master of Interior Architecture en_NZ
dc.rights.license Author Retains Copyright en_NZ 2019-09-23T00:17:30Z
vuwschema.subject.anzsrcfor 120106 Interior Design en_NZ
vuwschema.subject.anzsrctoa 4 EXPERIMENTAL DEVELOPMENT en_NZ

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