Victoria University

The motivation of the Chinese post-90s generation for travelling abroad

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dc.contributor.advisor Park, Eerang Cao, Xinyue 2020-03-09T01:57:02Z 2020-03-09T01:57:02Z 2019 2019
dc.description.abstract There is well-documented research on tourism motivation in tourism literature. But till now, there is limited research of tourist motivation on Chinese youth travel group, who is so-called the Chinese post-90s generation. They are unique compared to other generations in China and has gradually been a group that received great public attention. Their thoughts and behaviours are bearing the brand of the Chinese era and also showing the characteristics of the modern Chinese generation. Therefore, this study based on the Chinese social background investigates Chinese youth tourists’ motivation for travelling abroad, focusing on the Chinese post-90s generation. In this study, a questionnaire survey was conducted among Chinese post-90s generation who came from major cities in China and had at least one or more overseas experiences. The research finds that the important motivational factors influencing the Chinese post-90s generation’s overseas travel include: self-development and relationship; novelty; escape and relaxation. Besides, this research finds that social variables which reflect China’s social changes have significant impacts on the Chinese youth tourists’ overseas travel motivation. These findings not only complement the deficiencies of the existing research on the tourist motivation of Chinese travellers but also provide important reference about Chinese youth tourism for tourism marketers and stakeholders who will deal with this potential tourism market. en_NZ
dc.language.iso en_NZ
dc.publisher Victoria University of Wellington en_NZ
dc.subject Tourist motivation en_NZ
dc.subject Youth tourism en_NZ
dc.subject Chinese post-90s generation en_NZ
dc.subject Social change en_NZ
dc.title The motivation of the Chinese post-90s generation for travelling abroad en_NZ
dc.type text en_NZ
vuwschema.contributor.unit Victoria Management School en_NZ
vuwschema.type.vuw Awarded Research Masters Thesis en_NZ Management en_NZ Victoria University of Wellington en_NZ Masters en_NZ Master of Commerce en_NZ
dc.rights.license Author Retains Copyright en_NZ 2019-10-14T04:20:52Z
vuwschema.subject.anzsrcfor 150699 Tourism not elsewhere classified en_NZ
vuwschema.subject.anzsrctoa 3 APPLIED RESEARCH en_NZ

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